Google Maps Platform
Evergreen narratives + creative
Client:
Type:
Brand
,
Creative Campaign
At a glance:
The Ask
Non-Tier 1 product launches lacked consistent go-to-market support and narrative, and sales and marketing were leading with product features rather than customer outcomes. Without a scalable framework, every quarterly launch across the full GMP portfolio meant starting the story from scratch.
Thematic newsletters
The WORk
We developed four thematic campaign narratives mapped to customer jobs-to-be-done, not product features—then built the quarterly newsletters, blogs, pitch decks, and GTM content to bring each one to life. The result is a system that supports every product launch within a single coherent story, rather than a new narrative per release.
The DIFFERENCE
A scalable content framework for quarter-over-quarter GTM execution.
