Google Maps Platform
Uncovering the nature of maps
Client:
Type:
Brand
,
Social
Year:
2025
At a glance:
Brand Visual Identity System
Brand Narrative
Campaign Creative
UI Design System
Social Templates
Product Visualization
The world feels smaller when every place feels within reach.
Project Description
The Ask
Google faced a multi-layered brand identity challenge when they decided to put Google Earth under the Google Maps Platform. Add Gemini’s brand elements to the mix and it gets messy quickly. Brand inconsistencies were colliding and needed to be elegantly and strategically reined in.
The Work
Informed by how we interact with maps daily, we reimagined the Google Maps brand system based on a more human-centric sense of scale and perspective.
The Difference
Our new brand strategy is authentically Google, while being uniquely Google Maps Platform at the same time. The system equally celebrates the product, the users, and the impact of innovation at the heart of Google Geospatial offerings.
Updated color palette and usage
