Google Maps Platform
Uncovering the nature of maps
Client:
Type:
Brand
,
UX/UI
At a glance:
The Ask
Google faced a multi-layered brand identity challenge when they decided to put Google Earth under the Google Maps Platform. Add Gemini’s brand elements to the mix and it gets messy quickly. Brand inconsistencies were colliding and needed to be elegantly and strategically reined in.
Google Maps Platform Brand guidelines
Updated color palette and usage
The WORk
Informed by how we interact with maps daily, we reimagined the Google Maps brand system based on a more human-centric sense of scale and perspective.
The DIFFERENCE
Our new brand strategy is authentically Google, while being uniquely Google Maps Platform at the same time. The system equally celebrates the product, the users, and the impact of innovation at the heart of Google Geospatial offerings.
Brand UI system
The world feels smaller when every place feels within reach.
