Google Maps Platform

Uncovering the nature of maps

Client:

Google Maps Platform

Year:

2025

Type:

Brand

Batch.Works logo over a photo of a box of 3D printed objects
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front

The world feels smaller when every place feels within reach.

Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations

Project Description

The Ask

Google faced a multi-layered brand identity challenge when they decided to put Google Earth under the Google Maps Platform. Add Gemini’s brand elements to the mix and it gets messy quickly. Brand inconsistencies were colliding and needed to be elegantly and strategically reined in.

The Work

Informed by how we interact with maps daily, we reimagined the Google Maps brand system based on a more human-centric sense of scale and perspective. 

 The Difference

Our new brand strategy is authentically Google, while being uniquely Google Maps Platform at the same time. Mission accomplished.

More works

View All

Bishop Fox

Codegiant