Bishop Fox
Cybersecurity rebranded, reimagined
Client:
Type:
Brand
,
UX/UI
At a glance:
The Ask
Despite a strong product, breaking into the enterprise cybersecurity market was proving extremely tough for this young brand. Many customers were heavily invested in Microsoft systems and were reluctant to add another platform to their technology stack. To win larger deals, Bishop Fox needed to project greater confidence, scale, and maturity without losing the innovation that set it apart.
The WORk
We fixed the confidence and credibility problem with a unique, Banksy-inspired style designed to stand out in a sea of blah with fun easter eggs for industry insiders. Then we launched “RingCentral for Teams” as an enterprise-grade cloud PBX inside Microsoft Teams to make adoption super simple. We targeted IT/CIO buyers through ABM and meeting-maker programs and activated digital channels, including content syndication. Partner-led campaigns rounded out the mix.
The DIFFERENCE
Full website redesign
Full library of sales materials
Branded merchandise
Event creative
Catalogue of social and paid assets
AI Training playbooks on brand, voice, and narrative
350+ refreshed assets and counting
Product landing page UI
Testing yourself is a better strategy than waiting to be tested.
