Bishop Fox

Client:

Bishop Fox

Year:

2025-2026

Type:

Brand

Batch.Works logo over a photo of a box of 3D printed objects
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front

Testing yourself is a better strategy than waiting to be tested.

Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations

Project Description

The Ask

Despite a strong product, breaking into the enterprise cybersecurity market was proving extremely tough for this young brand. Many customers were heavily invested in Microsoft systems and were reluctant to add another platform to their technology stack. To win larger deals, Bishop Fox needed to project greater confidence, scale, and maturity without losing the innovation that set it apart.

The Work

We fixed the confidence and credibility problem with a unique, Banksy-inspired style designed to stand out in a sea of blah with fun easter eggs for industry insiders. Then we launched “RingCentral for Teams” as an enterprise-grade cloud PBX inside Microsoft Teams to make adoption super simple. We targeted IT/CIO buyers through ABM and meeting-maker programs and activated digital channels, including content syndication. Partner-led campaigns rounded out the mix.

 The Difference

Opened Microsoft-first enterprise accounts

~20% of total enterprise pipeline driven by Phone for Teams

Established land position for multi-product expansions

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