A creative engine

A creative
engine

built on experience.

We are

We are

We are

a human-led collective
a human-led collective
a human-led collective

of

of

of

senior operators, strategists
senior operators, strategists
senior operators, strategists

and

and

and

creative leaders
creative leaders
creative leaders

building for

building for

building for

Our Working Principles:

Build capability, not dependency.

We don't lock you into endless engagements. We embed senior rigor into your team so your organization grows sharper, faster, and more self-sufficient with every project.

Build capability, not dependency.

We embed senior rigor into your team so your organization grows sharper, faster, and more self-sufficient with every project.

Alignment over billable hours.

Traditional retainers reward slow progress. Our approach ensures our incentives mirror yours: high-caliber strategy and flawless execution delivered with speed and efficiency.

Shared purpose and incentive.

We're here to build high-caliber strategy and flawless execution, delivered with integrity and trust. Our incentives are the same as yours. That's rarer than it should be.

Human judgment leads, AI accelerates.

We leverage AI to surface patterns, speed up discovery, and eliminate busywork. But positioning, taste, and strategic direction remain strictly human-driven.

Humans leads, AI accelerates.

We leverage AI to surface patterns, speed up discovery, and eliminate busywork. But positioning, taste, and strategic direction remain strictly human-driven.

Our Working Principles:

Build capability, not dependency.

We embed senior rigor into your team so your organization grows sharper, faster, and more self-sufficient with every project.

Shared purpose and incentive.

We're here to build high-caliber strategy and flawless execution, delivered with integrity and trust. Our incentives are the same as yours. That's rarer than it should be.

Humans leads, AI accelerates.

We leverage AI to surface patterns, speed up discovery, and eliminate busywork. But positioning, taste, and strategic direction remain strictly human-driven.

Founded in San Francisco. Designed to work globally.

Our Grade A-organic, free-range talent

We've worked in-house, embedded, and on the agency side—so we know the pain of watching teams deliver endless revisions instead of market momentum.
We bring senior partnership, sharp thinking and deep execution to every engagement, connecting strategy directly to results.

Deepti Illa

Managing Partner, CEO

Gray Joyce

Managing Partner, CCO

Amy Khan

Producer / Program Management Lead

Chris Galvin

Producer / Program Management Lead

Curtis Green

Creative Director

Cathy Tang

Brand Marketing Lead

Mario Ortiz

Creative Director

Anthony Mika

Art Director

Mariana Iriberri

Visual Designer

Tony Landgraf

Associate Creative Director

Leah Pincus

Creative Director / AI Builder

Greg Bible

Sr. Motion Designer, AD

Chini Spano

Associate Creative Director

Andrew Miller

Marketing Manager

James Parris

Sr. Motion Designer, AD

We stay close to the work because that’s what good partners do.

Ready to build together?

Have a project or campaign in mind?

Want to join the collective?

If you're an experienced operator who values sharp work alongside smart, kind people, let’s talk.