
Timeless brands for a modern era.
Welcome to Thedas. We're a group of senior operators, strategists, and creatives who have helped build some of the world's most recognized brands. We bring sharp thinking, senior partnership, and a strong point of view to every engagement. But most of all, we bring a commitment to connecting strategy, creative and execution that produces better work and better results for our clients.
We've been on your side of the table. We know how frustrating it can be to watch an agency produce lots of work yet fail to deliver what matters. That's why we stand by these three working principles:
We make your team better.
We don't build a relationship you can't walk away from. We build capability into every engagement so your team gets sharper, faster, and more strategic over time.
Our incentives are the same as yours.
Traditional agencies make more money when projects drag on. We don't. Our flat-fee and retainer model means we win when you win—with great work, delivered efficiently.
Taste and judgment are uniquely human.
AI is a powerful tool. We use it to accelerate research, uncover patterns, explore possibilities, and eliminate busywork. It amplifies our expertise but never replaces it.
Our core team

Deepti Illa
Managing Partner, CEO

Gray Joyce
Managing Partner, CCO

Greg Bible
Sr. Motion Designer, AD

Chris Galvin
Program Management

Mariana Iriberri
Visual Designer

Tony Landgraf
Associate Creative Director

Andrew Miller
Marketing Manager

James Parris
Sr. Motion Designer, AD

Chini Spano
Associate Creative Director

Cathy Tang
Brand Marketing Lead

Making brands memorable by creating lasting impressions that resonate with audiences.
Selected Clients
