Google Earth
Celebrating 20 years #onEarth
Client:
Google Earth
Year:
2025
Type:
Campaign Creative
To know our planet is to better understand our place within it.
Project Description
The Ask
To mark Google Earth’s 20th anniversary, remind people why they love it with a look back at two decades of innovation and intrigue while also inspiring excitement with a look forward to where it could take us next.
The Work
For 20 years, we’ve been asking Google Earth questions about the world we live in. So we created a campaign rooted in the sense of playful exploration behind our curiosity. Through ??? and ??? videos, we asked our audience to ponder Google Earth’s capabilities and its potential to shape a better future for individuals, communities, and the planet.
The Difference
The #onEarth campaign performed strongly, amassing 255,100 total views across four campaign videos on YouTube.
