Google Earth
Celebrating 20 years #onEarth
Client:
Type:
Campaign Creative
At a glance:
The Ask
To mark Google Earth’s 20th anniversary, remind people why they love it with a look back at two decades of innovation and intrigue while also inspiring excitement for the launch of the next generation of Earth.
Campaign launch announcement
Work #On Earth product launch film
The WORk
For 20 years, we’ve been asking Google Earth questions about the world we live in. The campaign is rooted in a sense of curiosity and playful exploration that is in our DNA. As kids, we’re always asking questions – of our parents, our teachers, and anyone who’ll listen. It’s how we learn, grow, and make sense of the world. Through a dedicated landing page, video series, and a social campaign spanning 6 months, we asked audiences to ponder Google Earth’s capabilities and it has helped us discover new ways to explore, understand, and preserve our planet.
The DIFFERENCE
2 product videos with over 255,100 total views on YouTube
Dedicated landing page with a look back at featured case studies built on Google Earth, as well as a launch platform for new product features
A social campaign with over 60+ posts on LinkedIn and X, that generated over 470K total impressions on LI and ~8.1M impressions (X)
Work #OnEarth social campaign
To know our planet is to better understand our place within it.
