Google Earth
Celebrating 20 years #onEarth
Client:
Type:
Campaign Creative
Year:
2025
At a glance:
2 videos / 1 landing page
60+ posts on LinkedIn and X
255,100 total views on YouTube
6mo social campaign
~8.1M impressions per tweet (X)
470K total impressions (LI)
To know our planet is to better understand our place within it.
Project Description
The Ask
To mark Google Earth’s 20th anniversary, remind people why they love it with a look back at two decades of innovation and intrigue while also inspiring excitement for the launch of the next generation of Earth.
The Work
For 20 years, we’ve been asking Google Earth questions about the world we live in. The campaign is rooted in a sense of curiosity and playful exploration that is in our DNA. As kids, we’re always asking questions – of our parents, our teachers, and anyone who’ll listen. It’s how we learn, grow, and make sense of the world. Through a dedicated landing page, video series, and a social campaign spanning 6 months, we asked audiences to ponder Google Earth’s capabilities and it has helped us discover new ways to explore, understand, and preserve our planet.
Work #OnEarth social campaign
Tiered pricing UI
#OnEarth product feature launch asset
Campaign launch announcement
Social Campaign
Social
